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Frontline: The Persuaders

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Frontline examines the ""persuasion industries"" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fabric of our lives, using sophisticated market research techniques to better understand consumers and turning to the little-understood techniques of public relations to make sure their messages come from sources we trust.
  • Factory sealed DVD

Product Information   Specifications for Frontline: The Persuaders Below:

Manufacturer PBS
Brand PBS
UPC 841887005159
Item Weight 0.25 pounds
Item Size 5.5 x 0.53 x 0.53 inches
Package Weight 0.25 pounds
Package Size 5.3 x 0.6 x 0.6 inches
Units in Package 1

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