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ABC News 20/20 Why Him? Why Her? The Science of Seduction


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What exactly is love and how do we find it? What makes us fall in love and why do we feel it for one person and not another? From possible scientific advances to inventive ways of finding a soul mate, ABC News reports on what is one of the most complicated and mysterious processes in one's life - love.

Biological anthropologist Dr. Helen Fisher has spent 30 years putting couples under the microscope -- analyzing love and scrutinizing affection. ABC News examines her theories in a quest to discover: when people meet a potential partner, what turns the feelings on romantic love on - or off -- and can you speed up the dating game by tapping into mother nature's mating game?

We also look at the extreme measures some people take in the search for love, including arranged marriages. Only 5 to 7% of arranged marriages end in divorce, compared to the near 50% divorce rate in the U.S. of marriages made for love. And when nature isn't taking its course and the search for love needs a romantic bailout, some people are turning to headhunter for the heart April Beyer. This Los Angeles matchmaker, who charges $30,000 a year for her services, believes that psychology - not biology - will lead to love.

Airdate: 1/30/2009

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Product Information   Specifications for ABC News 20/20 Why Him? Why Her? The Science of Seduction Below:

Manufacturer ABC News
UPC 883629976433
Item Weight 0.22 pounds
Item Size 5.5 x 0.5 x 0.5 inches
Package Weight 0.2 pounds
Package Size 5.4 x 0.6 x 0.6 inches

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