No person living in India is spared from the effects that cinema has on the society. Starting from the miming the gestures and dialogues of their favourite stars to the avid following of the movies from the first day first show, everything is a reflection of how people react to the world of cinema in India. People in India are simply crazy about movies. And, if we are talking about the South Cinema from Tamil or Telugu regional, it is yet another huge chart to bespoken of.

But, what makes these Indian viewers so much attracted to the glitter of the movies and the aura of the stars? No doubt, the on screen persona of the movie stars is such that the fans are awed by it. The larger than life imagery of the south Indian stars is a big factor in which they influence the lives of people. Apart from this the quality of sound effects, the tow-tapping item numbers and the most special story-twisters are the major factors, which engrave a strong impact on the mindset of Indian movie spectators.

More than any factor, it is perhaps the manner in which the movies and the stars therein, are projected in front of the viewers that has increased the viewer-ship. This has also increased the number of fans and the number of those people who follow the stars religiously. South movie stills adorn the roads and buildings all over the city and the region whenever a new movie is about to release.

Life-size or bigger, actress photo, muscular heroes, gun totting villains, etc are presented in these stills, billboards and hoarding, which offer the viewers a mental kick to go for the movies when they are released. The rules of advertisement cant not be ignored and, such movie stills on huge billboards offers a significant advertising for the movies to be released.

Nowadays, the concept of taking the message to the public has undergone a sea change, which goes beyond the realms of hoardings and south movie stills. Favourite actor and actress photo is a regular feature in almost all newspapers, journals and magazines, and this attracts the attention of the public. Ad pages are also full of such stars, whose commercial and advertising gimmicks have brought them closer to the public with such publicity stunts. Indian movie reviews offered by movie critics and professional trend readers are also another major factor influencing the shift of viewers to wards a particular movie.

In the midst of such moves for advertising and showcasing the actors and the movies, the manoeuvre that stands out significantly is that of the regular reviews on the movies made in south India as well as in Bollywood. Indian movie reviews, be it Bollywood or Tamil or even Telugu movie reviews, are being presented before the potential viewers for appraisal. These are often meant to put forth a neutral review of the movies, so that the viewers can take an informed decision whether to watch the movie or not, as soon as they are released.

Build up of the interest in the minds of the viewers has been possible by the Tamil movie reviews which let people know about the actors and actresses and also hint about the themes of these movies. The movie reviews are also a means to present the attractive features of the upcoming movies in front of the people, so that they can make a prudent decision about going for a movie. Directly or indirectly, the culture of Indian cinema, from every region has been further propelled into glory by these reviews.